DAUMER: PROPER RECOGNITION
Region
Belgium, Georgia, Holland
Services
Art Direction, Brand Development, Brand Architecture, Content Creation, Content Strategy, Content Production, Outdoor, Packaging Design, Photography, Print, Production, Social Media, Strategy, Web Design
Headline: Daumer partnered with TBCW/adversion to create a differentiated brand in the construction materials & chemicals sector, a competitive and monopolistic business category.
Overview: Some products and brands
surround and comfort consumers that they
never realize. That’s the superpower of those
brands. They always chase perfection.
Construction materials communication is halfway B2B and halfway B2C. The decision maker, buyer, user, and consumer are generally different. When a strategist takes that perspective instantly realizes the intercourses between these groups and differences in needs and expectations.
