Services: Art Direction, Content, Content Creation, Content Strategy, Design, Photography, Production, Social Media, Web Design

Region: Turkey

Headline: TBCW/adversion partnered with Karınca Logistics in 2015 to lead Karınca Logistics’ digital transformation and marketing communications renovation for the digital world. 

Overview: B2B communications in the social and digital world should have relatable content for both parties. 

The very foundation of marketing communications of Karınca Logistics had to resonate with clients, employees, and social media users. So it derived from Zaltmans’ deep metaphors to capture an inner common denominator in all audiences. 

Life is a journey for all, but it is more actual when you work in logistics! 

So the basis of communication is derived from the journey metaphor. The elaborately cultivated “road is life” message for a logistics company had served for the brand as an understanding of the theme behind another one’s journey that affected interactions with the audience more successfully.