Services: Art Direction, Concept Development, Content Creation, Content Strategy, Content Production, Photography, Production, Social Media, Strategy

Region: Turkey

Headline: Dolunay, a TV show aired on StarTV produced by No9 Yapım, partnered with TBCW/adversion to achieve their goal of creating a very well-executed & socially integrated romantic comedy that plays out of the box. 

Overview: Since the social media age has come, TV, TV shows, and conventional production & advertisers have faced a phenomenon that all industry professionals have had to deal with: The Second Screen. 

Leveraging the initial roots of audience expectations is beneficial in cross-platform communications. TBCW/adversion routed communications of the TV show Dolunay with daily, weekly, and monthly executions differed in the expectations of each and every target audience. 

Each and every week, launching a Movie.

The art direction and design team created multiple linear timelines for the show’s characters, which followed like a launching campaign. Characters are analyzed individually and as groups to create posters for differing target audiences. At the final of the 26th week, overall impressions on social media have passed 173millions. Social media results can be summarized as 8,5 million likes, 121K shares, 100K comments, and 117K mentions generated on social media accounts.